Founder & CEOCronos Build
LucasMalta
Young in age, a veteran on paper. More than 8 years behind the scenes of companies across 20+ sectors, in Brazil and the United States. Entrepreneur, business and brand strategist, business leverage specialist.
8+
years behind the scenes
180+
companies served
20+
sectors
430k+
followers
20+
mentees
01 · Who he is
Authority built
away from the spotlight.
Lucas Malta is an entrepreneur, the founder and CEO of Cronos Build, a holding of brands and businesses with six divisions. He started early and built his career behind the scenes: structuring operations, positioning brands and designing sales funnels for companies in healthcare, retail, agribusiness, real estate, technology, music and much more.
In healthcare he has led a clinic and a laboratory, and brought structure and marketing to doctors, clinics and hospitals across many specialties. In music he runs Cronos Build Records, with six years alongside artists from sertanejo to metal, from arrocha to jazz. In digital he runs projects in Brazil and the United States.
He developed his own method based on value structure: identify what makes the company different, align operations with the market and deliver an experience customers recognize and pay for. That method underpins every Cronos Build division.
02 · Principles
Six principles.
None negotiable.
- I
Ambition with purpose
Thinks big, communicates with precision and delivers like someone who knows the value of what he offers.
- II
Strategy as method
Ambition only counts with a long-term view: clear positioning, differentiation and a foundation to scale.
- III
Quiet leadership
Leads through clarity, not volume. Teaches, guides and repositions businesses and people.
- IV
Refined communication
Copywriting and branding in service of strategy. Every word has intent.
- V
Image as an asset
Perception is reality, and image is one of a company’s greatest assets.
- VI
Lives what he teaches
Teaches what he practices. Results come from the real market, not from theory.
03 · At Cronos Build
Marketing and business leverage
at holding scale.
At the head of Cronos Build, Lucas runs the complete growth arsenal. All of this has already been done, in house:
IMarketing
- Positioning and brandingDone
- Company cultureDone
- Paid media: Meta, Google, YouTube and TikTokDone
- Social mediaDone
- Websites and landing pagesDone
- Funnels, CRM and automationDone
- Content and film, with and without AIDone
- Press and authorityDone
IIBusiness leverage
- Business diagnosis and planDone
- Sales structureDone
- Process and metricsDone
- Team buildingDone
- Retention and recurring revenueDone
- New lines of businessDone
- Projects in Brazil and the USDone
04 · Sectors
More than 20 sectors
on his record.
Eight specialties within medicine. Beyond it, from agribusiness to law.
- Medicine
- Endocrinology
- Geriatrics
- Cardiology
- Dermatology
- Nutrology
- Nutrition
- Physiotherapy
- Telemedicine
- Clinics
- Hospitals
- Dentistry
- Pharmacy
- Law
- Agribusiness
- Real estate
- Transport
- Consórcio
- Investments
- Distribution
- Fashion & apparel
- Retail
- Import
- Technology
- Marketing
- Music
- Artistic production
- Digital projects BR & US
05 · Press
In the press.
- Extra · O GloboDec 2022 “Dono de laboratório, Lucas Malta fala sobre testes antidoping”Read the article
- PurepeopleJan 2023 “Famosos gamers contribuem para crescimento do cenário de jogos eletrônicos, destaca empresário”Read the article
- PortalG2025 “Lucas Malta: o especialista que transforma negócios com estruturas de valor”Read the article
06 · Channels
Follow.
Builders
do not need to shout.