EN/PT

A holding of brands and businesses · Brazil & US

The new generationof foundersmakes no noise.It builds.

Cronos Build is a holding of brands and businesses. For more than 8 years we have structured, positioned and scaled companies behind the scenes, in Brazil and in the United States.

Explore the divisionsLucas Malta

8+

years behind the scenes

180+

companies served

20+

sectors

6

divisions

2

countries: Brazil and the US

01 · The holding

One group. Six fronts.
One method.

Cronos Build was born behind the scenes: more than 8 years structuring operations, positioning brands and building sales engines for companies across 20+ sectors.

Today it is a holding with six divisions. Each one owns a front of growth, and all of them follow the same standard: structure before scale, positioning before ads, results before noise.

  1. I

    Structure before scale

    Growth without a foundation is speeding toward a wall. Foundation first, then speed.

  2. II

    Positioning that needs no explaining

    A strong brand sells before the first conversation and holds its price without apologizing.

  3. III

    Strategic silence

    We work behind the scenes. The results do the talking.

02 · Divisions

Six divisions.
Each one a front of the empire.

Every division has its own brand, team and method. Together they cover the whole life of a business: from strategy to the stage.

01 Cronos Build Business Consulting & mentorship One-to-one consulting with Lucas Malta for owners who want to scale with structure, predictability and authority. DiagnosisStrategyScale Enter 02 Cronos Build Marketing Brand & growth Positioning, culture, paid media, social, websites and funnels. The full growth arsenal under one roof. BrandingPaid mediaWebsites Enter 03 Cronos Build Academy Business education The Cronos method as a lifetime course: mindset, image, brand, marketing, sales and team. Lifetime access50+ lessonsCommunity Enter 04 Cronos Build Records Label & production Six years behind the scenes of music, from sertanejo to metal, from arrocha to jazz. Now presenting Nøx Varek. ProductionReleasesNøx Varek Enter 05 Cronos Build Media Channels & monetization YouTube channels built to earn, with and without AI, for Brazilian and English-speaking audiences. YouTubeAIMonetization Enter 06 Cronos Build Supply Premium streetwear Not clothing. Positioning. Premium streetwear and the Cronos Gym line in limited, numbered drops, with Kronos on every piece. Drop 01Cronos GymKronos Enter

03 · The arsenal

Everything a business needs to scale.
Already done by us.

None of this is a promise. It is what Cronos Build has delivered in house for more than 8 years: from the brand to the sales engine.

IBrand

  • PositioningDone
  • Branding and visual identityDone
  • Naming and manifestoDone
  • Company cultureDone
  • Tone of voice and copywritingDone

IIAcquisition

  • Paid media: Meta, Google, YouTube and TikTokDone
  • Social media: strategy, production and managementDone
  • Content and film, with and without AIDone
  • SEO and Google presenceDone
  • Press and authorityDone

IIIConversion

  • Corporate websitesDone
  • Landing pages and sales pagesDone
  • Sales funnels and customer journeyDone
  • Checkout, info-products and launchesDone
  • CRM, WhatsApp and automationDone

IVScale

  • Business diagnosis and planDone
  • Sales structure and processDone
  • Metrics and predictabilityDone
  • High-performance teamsDone
  • Projects in Brazil and the USDone

04 · Sectors

More than 20 sectors.
The same standard in all of them.

From medicine to agribusiness, from music to law. Every sector has its own rules, language and customer. The method adapts. The standard does not.

  1. 01 Medicine Positioning for doctors and specialists, patient acquisition and a digital presence within medical advertising rules.EndocrinologyGeriatricsCardiologyDermatologyNutrologyNutritionPhysiotherapyTelemedicine
  2. 02 Clinics Patient journey, sales structure and brand for clinics.
  3. 03 Hospitals Institutional communication, reputation and digital presence for hospitals.
  4. 04 Dentistry Brand and patient acquisition for dental practices.
  5. 05 Pharmacy Local presence, retail and repeat purchase for pharmacies.
  6. 06 Law Authority and digital presence for law firms, within bar association rules.
  7. 07 Agribusiness Brand and communication for growers and agribusiness companies.
  8. 08 Real estate Lead generation, launches and brand for agencies and brokers.
  9. 09 Transport Sales structure and positioning for transport companies.
  10. 10 Consórcio Sales funnels and acquisition for pooled-purchase financing (consórcio).
  11. 11 Investments Authority, content and acquisition for investment firms.
  12. 12 Distribution B2B sales structure and account growth for distributors.
  13. 13 Fashion & apparel Branding, e-commerce and collection launches.
  14. 14 Retail Local traffic, a digital storefront and repeat customers.
  15. 15 Import Brand and sales channels for import businesses.
  16. 16 Technology Positioning, websites and acquisition for IT and technology companies.
  17. 17 Marketing Process, method and scale for agencies and marketing teams.
  18. 18 Music Careers, releases and social media for artists and bands.
  19. 19 Artistic production Creative direction, visual identity and film.
  20. 20 Digital projects BR & US Info-products, channels and digital operations in both markets.

Cronos Build Records presents

The Fallen Crown

A debut album of ten tracks in four acts. The first single, The Last Oath, is out now with an official music video.

Full album on 20 November 2026

Discover Recordsnoxvarek.com
Lucas Malta

05 · The founder

Lucas Malta

Founder & CEO · Business leverage specialist

Young in age, a veteran on paper. More than 8 years behind the scenes of companies across 20+ sectors, in Brazil and the United States. A healthcare entrepreneur, a mentor to business owners and the strategist behind every Cronos Build division.

430k+
Instagram followers
180+
companies served
20+
mentees

In the press

Meet Lucas Malta